Luke 8:18 (NKJV)
Our sense of hearing is very important to us. But, if you want to stop hearing certain things you can use earplugs or maybe some headphones to cancel out the noises around you, or to listen to something else. This could be a problem, however, if you are hearing one thing when you should be listening to another thing, or if you have blocked out all the sounds around you. One simple example of this is if you are being given instructions on how to do something, but you don't get the necessary information because you either did not hear what was said or you were listening to something else.
In Luke 8 Jesus talked about the importance of what we hear and He also emphasized the importance of how we hear it. Jesus had just told the parable of the sower and how the same seed had different results, based on the soil where the seed was sown. Jesus explained that in this parable the seed represented the Word of God and the soil is talking about the people who heard the Word. The Word of God, the seed, is always good but depending on the person, the soil, there will be different results. We need to hear the Word of God on a regular basis and be careful how we hear it.
Some people hear the Word, but because they are listening to something else that they allow to be louder in their life than God's Word, the truth of the Bible does not make the impact that is should in their life. Some people listen to what God is saying with the wrong kind of attitude and because of who is speaking or because of what they already believe they do not accept the Word and there are no results. We must be ready and willing to receive the Word, no matter how it comes to us or who speaks it, and then apply it to our lives. This is how we grow, produce fruit in our lives, and do great things for God.